McCann Japan appoints world’s first Artificial Intelligence Creative Director

AI-CD β is artificial intelligence that is able to give creative direction for commercials. To develop the AI, the Millennials team deconstructed, analyzed and tagged a wide range of TV commercials BestMediaInfo Bureau | Delhi | March 29, 2016 McCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world’s first artificial intelligence (AI) Creative Director, will be joining the agency. AI-CD β will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1, along with 11 fresh college graduates. AI-CD β will write creative direction using a brush attached to its robotic arm** AI-CD β was developed through the “Creative Genome Project,” one of the first projects undertaken by McCann Millennials, an innovative taskforce that was launched last September by members of the agency’s millennial generation –  those…


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