McCann hires ‘world’s first’ artificial intelligence creative director

McCann Erickson Japan has recruited what the agency claims is the world’s first artificial intelligence creative director in a move that may have human creatives looking nervously over their shoulder. The announcement: McCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director (according to McCann’s research), will be joining the agency. AI-CD β will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1, along with 11 fresh college graduates. AI-CD β was developed through the “Creative Genome Project,” one of the first projects undertaken by McCANN MILLENNIALS, an innovative taskforce that was launched last September by members of the agency’s millennial generation –  those born between 1980 and 2000. AI-CD β is artificial intelligence that is able to give creative direction…


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