MassMutual Data Science in Amherst: Big Data means big opportunity for Western Massachusetts

AMHERST — How can Springfield-based MassMutual Financial Group look at a huge population of consumers and figure out which ones are most likely to buy life insurance? How can it figure out the easiest and most efficient way for those folks to apply online for those policies? And, importantly for MassMutual, how can it find out what answers in all those online applications indicate potential fraudsters who might be buying that insurance with nefarious motives? Those are just a few of the “fun projects” the MassMutual Data Science unit is working on said Sears Merritt, vice president of Data Science at MassMutual Financial Group. And starting this week, the 50-person unit is doing much of its work at the insurer’s new MassMutual Data Labs workspace at the newly built Kendrick Place, 57 East…


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