MarTech Landscape: What is machine learning and why should marketers care?

Way back in the last century, one of the most common put-downs of computers was the accusation that they only did what they were programmed to do. Not any more. These days, it is increasingly common for marketing and many other kinds of systems to employ some variety of “machine learning,” which moves away from the days when programmers dictated computers’ every move. In this article, part of our MarTech Landscape Series, we look at this increasingly popular form of computing intelligence. What is machine learning? “Historically,” Bluecore CEO and co-founder Fayez Mohamood pointed out, “people wrote programs that were rule-based.” His company is an email and marketing personalization platform. Now, he noted, “machine learning uses algorithms that figure out patterns in data.” As our own Danny Sullivan reported following…


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