Marketing platform Kahuna applies its machine learning across customer journeys

Since last fall, marketing platform Kahuna has been expanding its targeted channels beyond mobile, to include pop-up messaging on web sites and greater capabilities for email and in-app messaging. Now, the Palo Alto, California-based company is expanding again to focus on customer journeys instead of individual messaging campaigns, with the recent launch of Experiences for optimizing messages across a journey. This newest incarnation of its marketing platform, senior vice president for product Mihir Nanavati told me, allows the firm’s RevIQ machine learning engine to be applied across all the paths taken by a customer toward the marketer’s goal. Previously, he said, the platform focused on a marketer’s ability to, say, send a email to a mobile user encouraging them to install a new travel app. Once installed, there might be an…


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