Marketing in a Digital World: Machine Learning is Upping Innovation and Agility

Svetozar Georgiev, the Senior Vice President of Application Platforms at Progress Software elicits how Machine learning is driving CMS technology’s evolution, equipping marketers with the analysis and intelligence to be agile in a shifting digital world. In an ever-changing world of increasingly digital businesses, marketers need to be able to respond instantly to a multitude of factors. They need to be as flexible as their industry is fluid. They need to be agile in their environments. But for the most part, marketers aren’t quite there. A report from CMG Partners found that 63 percent of marketers indicated that agility is a high priority for them, but only 40 percent considered themselves as such. The same report found that marketing teams that do consider themselves agile are three times more likely…


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