Marketing and data science specialist, Jaywing, announces new partnership with CDRC

Marketing and data science specialist, Jaywing, announces new partnership with CDRC Marketing and data science specialist, Jaywing, recently announced a new partnership to support the delivery of the new MSc course in Consumer Analytics and Marketing Strategy.  The course, which launches in September 2016, will develop students’ practical application of data analysis in a commercial environment. Bringing together world-class researchers, the course, developed and delivered jointly by the University of Leeds Business School, School of Geography and the ESRC Consumer Data Research Centre is a first for the UK.  Through advanced training using emerging data analytics techniques, including Big Data Analytics, Machine Learning and Text Analytics, the collaboration aims to unlock the potential value of consumer-related data to benefit researchers in business, government and society. As part of the agreement, Jaywing, which has…


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