Marketing analytics innovator Datorama raises a million round led by Lightspeed Venture …

Image Credit: Datorama website US-based marketing intelligence platform Datorama closes new funding to focus on AI and machine learning solutions Datorama announced on Monday their $32 million Series C funding round, led by Lightspeed Venture Partners and with participation from prior investors Marker LLC and Eric Schmidt’s dInnovation Endeavours. The closing of this round brings their total funding to $50 million. Founded in 2012 by CEO Ran Sarig, CTO Efi Cohen, and CSO Katrin Ribant, Datorama now has 160 employees across 14 offices worldwide, with customers including Foursquare, GoDaddy and L’Oréal. The Datorama pledge is to give marketers the ability to connect and unify all their data sources (marketing, sales, service, finance), in order to analyze and act upon them in a reasoned and well-informed manner. Sarig told Geektime that marketers…


Link to Full Article: Marketing analytics innovator Datorama raises a million round led by Lightspeed Venture …