Markable Downloads .9M For App That’s Like Shazam For Fashion

Joy Tang knows models—both the algorithmic ones she helped develop while working in high-frequency stock trading for six years, and the human ones who grace magazine pages and strut along runways at fashion shows. Tang is the co-founder and CEO of Markable, a Madison, WI-based startup whose mobile app helps users find and purchase garments and fashion accessories similar to ones they’ve seen in pictures or in person. The startup fits into a couple of themes emerging in technology and business: the spread of artificial intelligence-related software to more sectors, and efforts by retailers and brands to find new ways to capture sales through mobile devices. It’s early, but investors see promise in Markable’s approach. The company has raised more than $1.9 million in equity funding from five investors, according…


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