Mariana Is the First to Use Artificial Intelligence to Disrupt Marketing Automation, Enables 10X …

PALO ALTO, Calif., March 1, 2016 /PRNewswire/ — Mariana, the revolutionary targeted B2B demand generation platform that leverages Deep Learning, launched today and announced it has obtained $2 million in funding. The seed round was led by Managing Director Bruce Taragin of Blumberg Capital with participation from angel investors including Gokul Rajaram, Gerri Elliott and Semil Shah. Mariana is currently raising a second round and has secured large commitments.Logo – http://photos.prnewswire.com/prnh/20160229/338636LOGOOutdated Catch-as-Catch-Can MarketingTraditionally, B2B marketing has used a catch-as-catch-can approach to fill the funnel. Content reaches a large number of individuals with a broad message and marketers hope that interested parties respond. As a result, only 1 in 4 respondents are qualified to pass to sales, and 95% of these leads do not convert. This mass marketing method is inefficient and…


Link to Full Article: Mariana Is the First to Use Artificial Intelligence to Disrupt Marketing Automation, Enables 10X …