Many of today’s martech companies that espouse machine learning capabilities simply offer a …

Editor in Chief Ankush Gupta chats up Matt Fleckenstein, Chief Product Officer at Amplero, the predictive marketing platform that reduces churn for CX-focused B2C companies to see how they are different For consumer companies, large-scale leveraging of customer and behavioral data to drive personalized customer experiences is turning into a virtual arms race. Marketing technology platforms of the last 10 years were built around campaign process that were still highly manual, requiring marketing execs to do all the testing, optimization and which makes the cycle time for learning and actually influencing marketing very slow. Now more and more marketers recognize the need to deploy advanced personalization capabilities that make the use of machine-learned optimization. And, Matt Fleckenstein, Chief Product Officer at Amplero, helps marketers achieve just that. With a track…


Link to Full Article: Many of today’s martech companies that espouse machine learning capabilities simply offer a …