Manager, Insights and Data Science

iCrossing is looking for a mid to senior level resource (Senior Analyst or Data Scientist) who is focused on statistical analysis and modeling for a variety of clients and business needs. The position is focused on the quantitative elements of digital analytics and report planning and delivering excellence and insights in iCrossing’s reporting and analysis especially as it relates to digital media. Build Predictive Models used to optimize Digital programs: Digital Forecasting, Audience Segmentation, Data mining, Digital Attribution and Lifetime value analyses. Oversee performance reporting across bought (SEM, Display), earned (SEO, Social) and owned (website) media that address three key elements: what happened, why it happened and what to do next Develops the measurement plans for our client media programs across bought, earned and owned programs, clearly articulating the business…


Link to Full Article: Manager, Insights and Data Science