Making sense artificial intelligence

Phil Whitehouse Phil is the Asia-Pacific innovation lead for DigitasLBi, a global marketing and technology agency that transforms businesses for the digital age. When new trends and technologies burst onto the marketing scene, there’s always a frantic effort to either keep up or provide guidance, especially when serious amounts of money are involved. It happened with social media, it happened with personalisation and big data, and it’s happening now with artificial intelligence. We’re approaching the top of the hype cycle where, like teenage sex, everyone is talking about it but very few are actually doing it. Conditions are perfect for the snake oil salesmen to move in. But there’s real substance behind some of work being done in this field, and in this post I’ll try to navigate through the…


Link to Full Article: Making sense artificial intelligence