Making Content Marketing Easier With Data Science

The information age has led to an explosion of public conversations occurring all across the internet. These conversations contain vital information about your marketplace, but without significant resources to sift through massive volumes of data to track these conversations, important learnings about customer perceptions, competitor activities, and influencers in your field will be missed. The ScribbleLive-Insights platform processes millions of pieces of news, blog, and social media content each day allowing users to uncover and understand the most relevant conversations in their industry. While the machinery and infrastructure enabling topic-relevant insights to be synthesized from millions of pieces of content is quite complex, the intuition behind the approach we use to quantify attention is quite simple. ScribbleLive-Insights Vs. Social Monitoring The best way to understand the capabilities of ScribbleLive-Insights is…


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