Make Marketing A Life Experience

If you were a philosophy student you might be inclined to argue that most of the marketing industry is built on the ‘fallacy of misplaced correctness’. By and large, the same products are marketed to the same people based on generalised information – such as demographics. We know that two individuals are not going to have the same desires and interests simply because they are in the same location and profession, or the same sex, age or socio-economic group. Yet, most marketing campaigns are based on the premise that this is true. So what’s the problem? It’s obviously not a collective delusion on the part of marketers. The reality is, that up until very recently, this type of targeting was the best available approach. Thankfully new data science techniques, a…


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