Magnetic Appoints Data and Machine Learning Veteran Paul Phillips as Chief Data Officer

NEW YORK, Aug. 23, 2016 /PRNewswire/ — Marketing technology company Magnetic (www.magnetic.com), today announced that data strategy, analytics, and machine learning veteran Paul Phillips has been appointed as Chief Data Officer. In this role, Phillips will be responsible for aligning Magnetic’s data, analytics, and data science capabilities to deliver better performance and insights for marketers. “We are thrilled to have a leader of Paul’s caliber join the team. As the worlds of programmatic advertising and CRM marketing converge, marketers demand high performance, transparency and robust customer insights. They want to coordinate across devices and channels, both online and offline. Magnetic is one of the few tech platforms with the unique data assets to provide that end-to-end connected view. Paul will unleash the enormous value from our data assets for our clients,”…


Link to Full Article: Magnetic Appoints Data and Machine Learning Veteran Paul Phillips as Chief Data Officer