Macy’s tests in-store artificial intelligence tool

It won’t help you find Pikachu, but a new mobile tool from Macy’s will assist shoppers in navigating the store. The department store retailer is piloting “Macy’s On Call,” a solution that lets in-store customers use their mobile phones to interact with an artificial intelligence (AI) platform powered by IBM Watson. The Satisfi intelligent engagement platform provides the connection between the mobile tool and the Watson platform. Macy’s On Call, accessed via a mobile browser, allows customers to input natural language questions about the store’s unique product assortment, services and facilities. These can include store navigation details, as well offerings such as the myStylist personal shopper program and buy-online-pickup-in-store counters. Shoppers then receive a customized response to the inquiry. There are a number of ways that customers may request information.…


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