Macy’s harnesses IBM’s Watson supercomputer to help shoppers

(Macy’s). Macy’s is harnessing artificial intelligence from IBM’s Watson supercomputer for an in-store shopping assistant. The ‘Macy’s on Call’ shopping assistant is designed to help shoppers as they shop and navigate through Macy’s stores. Accessed via a mobile browser, shoppers can enter questions about products, services and facilities in natural language and Macy’s on Call will provide answers, such as details on the where specific items and services are located. Developed with IBM Watson partner, Satisfi, the initial Macy’s on Call is being piloted at 10 Macy’s stores across the U.S. A Spanish language feature is also incorporated into the service. “The retail industry has been among the earliest adopters of cognitive computing – and we truly believe that Macy’s On Call will transform the shopping experience for today’s consumers…


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