Machines, not people, will make business decisions, says GfK head of data and science

Artificially intelligent machines will make the majority of marketing decisions in future, because machine learning will enable them to decide which adverts to offer people in seconds. That’s what Norbert Wirth, global head of data and science at global marketing and research firm GfK, told Computing at the Yandex Data Factory Machine Learning and Big Data: Business Challenges conference in Berlin. Further reading Speaking at the same event, Amazon director of machine learning Ralf Herbrich described how machine learning already improves Amazon’s services. While humans will continue to have a “very important” role in making marketing decisions, it would “be absolutely not feasible” for them to make them as quickly and efficiently as machine learning algorithms could, Wirth argued, describing a test he previously ran. “I did a very interesting‚Ķ


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