Machine Learning in the Enterprise: You Can’t Afford to be Wrong

(Lu Mikhaylova/Shutterstock) As the final moments of Rutger Hauer’s tears in the rain monologue come to a close in Blade Runner, Netflix (or your streaming service of preference) has lined up some recommendations for your next viewing choice. From 2001: A Space Odyssey to The Matrix, the site’s algorithms find you similarly cerebral films that you may enjoy…or you may not. The stakes are low in this situation. If you end up watching and disliking The Matrix, chances are you won’t cancel your monthly subscription; you will simply be more skeptical of Netflix’s algorithmic recommendations in the future and continue on with your day as if nothing happened. In the B2C environment, machine learning is a constant presence in the end user’s experience. Recommendations that provide a variety of options…


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