Machine learning, data analytics prove worthy weapons in financial services fight for loyal customers

Visit any financial services firm and you’ll find employees at all levels awash in reams and reams of data, all with the goal of striking the right balance between risk and reward. Nothing is more essential to doing their job effectively than this data, and yet it’s also become their arch nemesis. The unabated growth of structured and unstructured data has made the job of business analysts tantamount to reading the tea leaves. And for all the potential value of said data, the job of extracting something actionable can be a formidable challenge — especially given the historical precedent of each line of business storing its own data separately. Now, as banks seek further growth, one of the primary means for doing so is through better integration of the front-,…


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