Machine Learning Could Help Filter Social Media’s ‘Noise’

While there’s valuable information zipping around social networks, firms have found it hard to filter out the noise to gain insight. Machine learning could help. When it comes to social media, it’s always going to be a case of good and bad. Sites like Twitter and Facebook both connect and divide. But they also serve as potentially valuable sources of information. Many trading firms have tried to tap into the power of public sentiment. It stands to reason that as firms can more affordably and easily take in more data, it will be more tempting to target social…


Link to Full Article: Machine Learning Could Help Filter Social Media’s ‘Noise’