Machine learning and digital marketing: Why melding human and machine is important to your …

Image via Shutterstock In digital, you can easily spot two opposing camps — the artists and the quants.Artists are folks like the New York Times: Pulitzer prize-winning journalists use their intuition and skill — their unique talents — to create one-of-a-kind stories, and the judgment of the Chief Editor is pure gold. Artists create incredible brand value; true loyalty — lifelong fans. Quants are folks like eHow.com. They use Wall Street-style algorithms to identify long-tail Google queries that have weak competition, and pay amateur writers $5 to create short posts that address those queries. Queries like “how to remove gum from clothing.” Their quant models tell them that stories like this will make $7 on ads in the next year, so they pump out millions of such stories. Both approaches have problems. If a New York Times…


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