Machine Learning and Artificial Intelligence in Marketing Research

Beware These Buzzwords! The Truth About Machine Learning and Artificial Intelligence Machine learning, artificial intelligence, deep learning… Unless you’ve been living under a rock, chances are you’ve heard these terms before. Indeed, they seem to have become a must for market researchers. Unfortunately, so many precise terms have never meant so little! For computer scientists these terms entail highly technical algorithms and mathematical frameworks; to the layman they are synonyms; but as far as most of us should be concerned, increasingly, they are meaningless. My engineers would severely chastise me if I used these words incorrectly—an easy mistake to make since there is technically no correct or incorrect way to use these terms, only strict and less strict definitions. Nor, evidently, is there any regulation about how they’re used for…


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