Lytics Unveils Personalization Product With the Industry’s Most Sophisticated Machine-Learning …

Brands can now easily personalize their websites in minutes with Lytics Customer Data Platform in one software tool Portland, Ore. (PRWEB) June 22, 2016 Companies have long sought technology to personalize their communications with individuals in order to increase relevancy and reduce spending – two things not achieved by traditional, one-to-many mass marketing techniques. However, marketing-technology vendors have fallen short in providing a personalization platform that is both easy-to-use for non-technical marketers and technically sophisticated enough to impress a customer-data scientist. Addressing customer requests for a single tool for one-to-one marketing, Lytics launches Lytics Personalization, a web-based product that allows a non-technical marketer to quickly and easily tailor a website to individual visitors based on their preferences and interests. Lytics Personalization is powered by the Lytics Customer Data Platform, which…


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