Lytics Launches Lytics Personalization

Lytics has launched Lytics Personalization, a Web-based product that helps marketers tailor their Web sites to individual visitors based on their preferences and interests. Lytics Personalization is powered by the Lytics Customer Data Platform, which applies machine learning and data science to the act of building consumer profiles. With Lytics Personalization, marketers can craft messages that greet Web site visitors in individualized ways. For example, a new visitor could receive a message offering a newsletter sign-up, while a returning visitor with an affinity for the brand across channels could see suggested content (e.g., a blog post, white paper, or announcement) based on preferences. Lytics Personalization can publish messages in formats familiar to the Web-design industry: modal windows, gates, slide-outs, bars, and sticky bars. Lytics Personalization also supports A/B testing and…


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