Lytics launches a web personalization tool with a novel trick up its sleeve

We know that delivering personalized web experiences is important. In one of my studies, I discovered that 77.5 percent of ‘digital natives’ want a truly personalized experience, both on your website and within messages. But we also know that most marketers don’t personalize their web experience, changing the look, feel, and messaging for different segments of visitors. Why? Because it is too costly, too difficult, and the underlying data is a mess. Today, Lytics has announced Lytics Personalization — a web personalization solution that attempts to remove all of these roadblocks via an easy-to-use interface. But it isn’t the interface itself that makes this solution interesting — everyone claims to have intuitive design tools in this area. It is the underlying technology that you can’t see, working behind the scenes,…


Link to Full Article: Lytics launches a web personalization tool with a novel trick up its sleeve