Loyalty Failures, Amazon Keep Omnichannel Retailers In Low Gear

According to recent data, only 21% of retail executives are more confident now than a year ago about their company’s ability to deliver omnichannel services, while 45% said their efforts are not advancing fast enough.What’s more, an analysis of some of the world’s largest omni-channel retailers, such as Walmart, Target and Gap, Inc., reveals that most major retailers saw flat or decreasing revenues from 2015 to 2016. So, why are  omni-channel retailers struggling and what can we possibly do to address these challenges?Before we can answer this trillion dollar question, we need to get to the root of the problem. It is easy to blame problems on traditional retail issues, such as increased competition and weakened demand. However, I would like to present three different perspectives on what is truly…


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