Lotus F1 COO races from intuitive design to machine learning with Microsoft

SUMMARY: So much of F1 design used to rely on intuition. Now it is being enabled by technology, including machine learning. Lotus F1 COO explains how the company is working with Microsoft to gain a competitive edge. Formula 1 is a technology and engineering sport. Constantly changing rules and regulations, combined with limited time frames, means racing teams that can innovate the fastest are often the ones that can gain a competitive edge. Seconds count in Formula 1. And those seconds are often gained through technology-enabled design. Sitting down with Chief Operating Officer Thomas Mayer I quickly realized the huge effort required to improve the F1 car’s innovation development cycle. Mayer said: Technology is a big enabler to perform better. We are always looking out for the latest technology and…


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