Looking to Grow in China? 3 Lessons for U.S. Edtech Companies

As the world’s biggest Internet market, China is an alluring prospect for U.S. tech firms, including edtech players. China-based edtech companies raked in more than $1 billion in investment in 2015, or 37 percent of global funding for the year. Asia has the world’s highest regional growth rate for e-learning, and an e-learning market projected to be worth $12.1 billion by 2018. At Coursera, we’ve seen registered users in China climb by more than 500 percent between 2013 and 2016, crossing the one million mark in 2015. Still, companies looking to do business in China face a “tangle of issues.” The hurdles? U.S. edtech companies can expect to confront special regulatory and infrastructure challenges in China, in addition to having to adapt content and design. And the landscape is increasingly…


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