Liftoff Launches First-Ever Machine-Learning Approach to Mobile Ads That Programmatically …

PALO ALTO, Calif.–June 20, 2016–Liftoff, the leader in performance-driven mobile marketing solutions, today announced a revolutionary next step in mobile advertising. Liftoff’s new product, Dynamic Ads, extends programmatic technology into a new arena, ad creative. The new technology constantly learns and automatically adjusts the creative content of a mobile ad based on the individual receiving it–resulting in massively higher install and conversion rates of 150-400% and representing one of the biggest technology advances within the industry for 2016.Every brand manager has the same complaint: they love that they can buy and target programmatically, but hate dealing with the manual process of creative design and testing. Every marketer really wants to personalize all different aspects of the ads to a person and fully realize all of the optimizations possible to achieve…


Link to Full Article: Liftoff Launches First-Ever Machine-Learning Approach to Mobile Ads That Programmatically …