LiftIgniter: Apps must get personal with users

App developers need to focus on getting users to engage “over and over again” with an app and one way to do this is personalisation, Adam Spector, co-founder and head of business at LiftIgniter, told Mobile World Live. Developers usually try to personalise app content by asking users certain questions when they sign up. Examples of this include asking if they like “politics/tech/sports or perhaps whether they prefer red pants over blue pants or jeans over khakis,” said Spector (pictured). The problem with this approach is that what a user likes “right now, at this very moment, may be wildly divergent from what they will like tomorrow, next month or next year,” he explained. “Who you are right now is what matters,” he said, adding that “true personalisation is about showing…


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