Lenovo is using machine learning to analyse unstructured data from YouTube and Instagram

The world’s biggest PC-maker Lenovo is analysing unstructured data from social channels including YouTube and Instagram to help the firm build products with customers’ feedback in mind. Mohammed Chaara, director of customer insight center of excellence, strategy & analytics at Lenovo, explained that four years ago the firm had been an engineering and product-focused company. Related articles “Whatever engineers and the test and labs team said was the ruling idea in terms of products and strategies, but under the leadership of our CEO [Yuan Yuanqing] we transformed our organisation to become more customer-centric,” Chaara told the media at SAS’s headquarters in North Carolina this week.He said that the firm wanted to be able to bring together customer feedback, whether it be through traditional methods such as a call centre, online…


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