Leaving Shadow of Hardware, Software Becomes Samsung’s Focus

Software has always taken a backseat to Samsung’s semiconductor and hardware businesses. But, sensing that the tech industry has begun to shift more toward software and artificial intelligence, the company has said that it wants to invert that relationship. (Image courtesy of Dennis Haslam, Flickr). Between smartphones, mobile processors, televisions, and memory chips, Samsung Electronics is perhaps least known for its software. But with the market for smartphones and other gadgets getting saturated, the South Korean conglomerate is prepared to reinvent itself as a major software and artificial intelligence (AI) company. Samsung’s chief executive, Oh-Hyun Kwon, wrote in a recent letter to shareholders that new software products would allow the company to remain competitive despite slowing hardware sales. His statements seem to follow the consensus among technology companies—including Google, Microsoft, and an onslaught of…


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