Leanplum Report Finds 800 Percent Increase In Push Notification Engagement Due To …

SAN FRANCISCO, May 17, 2016 /PRNewswire/ — Leanplum, the most complete mobile marketing platform, announced today its second data science report, “Personalize or Bust: The Impact on App Engagement.” The report examines the significant impact of personalization on messaging engagement, finding up to 800 percent higher user engagement levels when brands personalize their approach. Leanplum analyzed how users responded to more than 1.5 billion push notifications to gather actionable insights marketers need to boost open rates, including critical differences between Android and iOS engagement. To empower more context-rich messaging, Leanplum also launched a new feature, Linked Data, to personalize push notifications with just-in-time external information, adding real-world relevance to messaging.”Personalize or Bust” examines how different facets of personalization create higher user engagement. Leanplum looked at the effect of operating systems, content,…


Link to Full Article: Leanplum Report Finds 800 Percent Increase In Push Notification Engagement Due To …