Leanplum Data Science Report Unveils New Insights to Improve App Retention & Gain Millions in …

SAN FRANCISCO, Sept. 14, 2016 /PRNewswire/ — According to a new data science report from Leanplum, a leader in integrated mobile marketing, mobile teams can significantly improve user retention and boost revenue by scheduling push notifications at optimal times of the day. App user retention rates today remain very low. According to an extensive analysis of millions of mobile interactions, there are a number of key strategies that app owners can use to counteract these trends and make millions of dollars in additional lifetime revenue. By leveraging Optimal Time, a machine learning algorithm that analyzes individual engagement patterns to automatically send messages when users are most likely to open, app publishers can boost retention rates by 7x within the first 30 days of users’ installing the app. These key…


Link to Full Article: Leanplum Data Science Report Unveils New Insights to Improve App Retention & Gain Millions in …