Lancaster tech firm Wylei creating way for advertisers to personalize online videos for you

In this age of big data, digital marketers are using ever more sophisticated approaches to reach consumers on a more personal level. Click ads that know what we’ve been searching for follow us around the Internet. Marketing emails send us offers tailored to our interests. Sponsored Facebook posts seem to know exactly what we like.   Now one local technology company, Wylei — a start-up under the umbrella of Lancaster city-based Aspire Ventures — is planning to take personalized digital marketing to a new level. It’s developing a way for advertising videos to automatically change their content so they’re customized to the individual viewer. Related: Wylei exec sees Lancaster as attractive tech hub Wylei, whose name is an acronym for When You Least Expect It, specializes in using machine learning…


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