Kount and Emailage use email addresses to improve fraud prevention

Kount, a provider of fraud detection and sales boosting technology has announced that it has integrated Emailage, a new fraud prevention solution that gives merchants the ability to assess and leverage risk based on a user’s email address. Email addresses are universal data points that are already collected during most transactions and, sometimes, the only data point available to a merchant. Yet even with this limited information, Emailage can provide intelligent fraud risk assessment using the email address as the key data element to identify transactional risk and streamline transaction approvals. The combined solution leverages a vast global consortium of data across all industries and utilises powerful machine learning methods to interpret the key elements and characteristics of a fraudulent transaction. It is a scalable, enterprise SaaS technology that is…


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