Kotak Institutional Equities in partnership with Google launches machine learning tool Consumer …

Mumbai: Kotak Institutional Equities, a division of Kotak Securities Limited, in collaboration with Google, today launched Consumer Querimetrix a tool that demystifies and predicts near-term Indian consumer behaviour by analyzing Google Trends data.Using machine learning techniques and merging big data from Google Trends, the first edition of Consumer Querimetrix provides consumer insights into India’s evolving car buying journey.With Google Trends data, the tool enables ‘nowcasting’ (near-term predictions) on consumer activity, capturing inflection points earlier than traditional forecasting tools to give a complete picture on car launches, last mile hiccups, cannibals and competition.Each edition of the Consumer Querimetrix series will focus on consumer behaviour in a different industry.”The digital wave is challenging conventional business practices across industries. Ground rules are evolving rapidly along with the consumer and those in the business…


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