Knotch’s Gansca Extols the Value of First-Party Data

January 09, 2017 Share this content: Knotch’s Gansca Extols the Value of First-Party Data “I’ve always been very passionate about the science side of things,” said Anda Gansca, the co-founder and CEO of Knotch. Gansca grew up in Transylvania, Romania where her introduction to her current career was through computer science classes. When she went to college at Stanford, she thought she would be doing theoretical mathematics or computer science, but when she took her first intro to economics course, her “mind was blown.” “I realized I could take all of the theoretical knowledge and apply it to the real world, and understand the real world better,” Gansca said. “After the first class, my life changed. I took any [applied] math class I could. “ She enjoyed finding and tweaking…


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