Kleeman: Discovering Storytelling Possibilities with Technology

David Kleeman speaking at Launch Kids In a talk at today’s Launch Kids conference called “Children’s Global Media Landscape,” David Kleeman, senior vice president of global trends at Dubit, discussed how artificial intelligence, virtual reality, and augmented reality are changing how kids consume stories. With smartphones and tablets allowing them to access limitless amounts of content, Kleeman argued that storytelling not only exists through books but also games and apps. Based on surveys primarily from 1,000 families in the United Kingdom and 1,000 from the United States, Kleeman said that while content may be king, it’s not influential without discoverability. One thing promoting discoverability is artificial intelligence, which—like IBM’s learning tool CogniToys—is received best when pitched the right way. Virtual reality and augmented reality are also seeing growth and playing a larger role…


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