Kahuna Launches ‘Experiences,’ Uniting the Science of Machine-Learning with the Art of Building …

Redwood City, Calif.: Kahuna, a pioneer in cross-channel marketing automation for the mobile era, has launched Experiences, which executes the personalization and optimization of customer journeys, freeing marketers up to be the creative strategists of campaigns. The product empowers marketers to chain and orchestrate messaging across multiple channels, and deliver personalized, timely messages to consumers based on a deep understanding of their habits and preferences. Experiences harnesses machine-learning and deep mobile integrations to optimize and tailor customer journeys to the individual behaviors of each consumer. With Experiences, marketers can: • Orchestrate customer journeys: As marketers strive for personalized engagement, the complexity of managing multiple targeted segments and campaigns can get out of hand quickly. With Experiences, marketers can stitch together a path of customer segments that are defined by behavioral, demographic and…


Link to Full Article: Kahuna Launches ‘Experiences,’ Uniting the Science of Machine-Learning with the Art of Building …

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