Jon Hamm Created a New Kind of Artificial Intelligence Character

As Don Draper on Mad Men, Jon Hamm made his name playing a man pretending to be someone else. In the Sundance film Marjorie Prime, the Emmy-winning actor took it one step further, playing a hologram simulacrum of another man. The film, from writer/director Michael Almereyda and based on a play by Jordan Harrison, takes place in a near-future in which artificial intelligence has been infused into common household appliances. And instead of looking at old photographs or home movies of lost loved ones, people can buy stunning holograms that look, talk, and — eventually — act just like the deceased. Hamm plays the hologram of Walter, the late husband of a mourning woman named Marjorie (played by Lois Smith), and spends much of the film navigating the tricky task…


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