Jodie Sangster: Using Data For Good

In this guest column, ADMA chief Jodie Sangster says data’s not all about getting customers to buy more stuff. In fact, it can help solve a lot of the planet’s problems, too… In the fifty-year history of ADMA (it is our golden anniversary this year) we have seen extraordinary advances in the ability to store, analyse and leverage data. Whilst our industry tends to look at data through the prism of a marketing and advertising lens, some of the most extraordinary stories emerge from where data is helping to advance public and humanitarian initiatives. We’ve looked at five key areas where data has most shifted the needle towards ‘good’. Fighting Poverty It was last month’s announcement that the Bill & Melinda Gates Foundation is committing US$80 million to fill the…


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