Jetstar to drive analytics across its operations

Jetstar has revealed plans to expand a data science capability across all parts of its operations to “drive the next wave of growth and innovation” at the airline. The company is presently building a team of permanent and contract resources in Melbourne to standardise the way it deals with data across the business, scope new analytics infrastructure, and to run the major project over the next two years. A Jetstar spokesperson did not respond to requests for comment. However, the airline is not shying away from the importance it is placing on its ‘Project Data sMart’. “This is a significant transformational project delivering a new information management infrastructure and analytics capability,” it said. The project is understood to fall under the remit of Jetstar’s head of pricing and revenue management…


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