Jaywing swoops for Leeds digital marketing agency

A Leeds-headquartered digital marketing agency which numbers Sky, Ebuyer and Yorkshire Building Society among its clients has been acquired by Jaywing in a multimillion-pound deal. Bloom Media (UK) was founded in 2006 by chief executive Alex Craven (pictured left with Jaywing’s Rob Shaw) provides a range of digital marketing services similar to those already provided by Jaywing. It has also developed a suite of data science-led digital products known as Bloom Intelligence that it has sold into its client base and uses as its primary vehicle for attracting new clients. Bloom’s products include ‘Whisper’, a real-time behavioural insight tool for analysing social media data using algorithms developed in association with Peter Grindrod who is Professor of Mathematics at the University of Oxford. Whisper has been used by more than 25 national…


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