Jaywing sponsors lengthy consumer behaviour study

30.50 1.67%0.00 Max: 30.50 Min: 30.00 Volume: 0 MM 200 : n/a 17:18 01/03/16 7,447.54 1.72%125.64 Max: 7,465.77 Min: 7,303.89 Volume: 0 MM 200 : n/a 17:25 01/03/16 696.85 0.57%3.98 Max: 698.06 Min: 694.12 Volume: 0 MM 200 : n/a 17:25 01/03/16 Jaywing was embarking on an ambitious study of consumer behaviour on Tuesday, announcing the formation of a strategic collaboration with the Data Science Institute at Imperial College London. The AIM-traded company said it had agreed to sponsor a three-and-a-half year research programme, to measure cognitive response through neuroimaging technology. Over the period, researchers from Imperial will use the institute’s Global Data Observatory and work alongside Jaywing’s 60-strong data science teams on real-life client challenges. They would use advanced neuroscience techniques, the company’s board said, applying the DSI’s technologies…


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