Jaywing acquires Leeds agency Bloom

Jaywing has this morning confirmed that it is to acquire Leeds agency, Bloom. The deal is worth an initial £2.41m in cash, with an earn-out consideration of £5.75m payable subject to its performance over the next 2 years. Read more ITV uses Bloom’s Whisper to support second screen advertising One of the major draws for Jaywing, was Bloom’s social intelligence tool, Whisper. Whisper has been used by the major broadcasters, including ITV and Sky, to develop digital campaigns. Jaywing released a statement saying that the move would “accelerate its strategy to create a low risk international growth platform through the development and distribution of data science-led products.” “I’ve known Alex and Bloom for many years and have always been impressed by their professionalism, culture and focus on client service.  Their…


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