Janrain Partners With Lytics to Improve the Personalization of Customer Marketing Efforts Through …

PORTLAND, OR–(Marketwired – July 13, 2016) – Janrain®, the leading Customer Identity and Access Management (CIAM) solutions provider, today announced its strategic partnership with Lytics, a personalized-marketing technology provider. The two companies are focused on product integration through Janrain Segments™ and the Lytics Customer Data Platform to improve the personalization and precision of customer marketing.Janrain actively pursues alignment with strategic partners in the marketplace to provide enterprise level companies with solutions for creating increased interaction and engagement with their customers. The company introduced Janrain Segments in March, a product that offers unparalleled segmentation data with behavior-rich targeting to improve personalized marketing efforts. With the Lytics integration, Janrain customers can target new audience segments created with sophisticated data science (e.g., heavy social media user, low interest in music, high interest in…


Link to Full Article: Janrain Partners With Lytics to Improve the Personalization of Customer Marketing Efforts Through …