(JADS) and BrandLoyalty enter into strategic alliance in data science

Big Data – Understanding consumer behavior’s Hertogenbosch – June 27, 2016 – Two Brabant universities – Eindhoven University of Technology and Tilburg University – and loyalty marketing company BrandLoyalty have today announced a partnership on big data research. The total investment is one million euro’s over a five year period. BrandLoyalty is the first strategic partner for the theme ‘Branding and Marketing’ for the Jheronimus Academy of Data Science (JADS). JADS is the overarching collaborative alliance in which the two universities, the city of ’s-Hertogenbosch and the province of North Brabant have joined forces in education, research, innovation and valorization in the field of data science. JADS brings together technology and its application with the objective of creating true value and economic development with data science in Brabant and beyond.…


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